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Marketing of Real Estate

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Malaya
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Post by Vandre Tue Jul 24, 2012 11:41 am

Who do you think is the best local Real Estate Company to market a larger higher-end property in upper Ajijic to the more affluent Mexican community, here and in Guadalajara?

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Post by johninajijic Tue Jul 24, 2012 2:40 pm

Vandre wrote:Who do you think is the best local Real Estate Company to market a larger higher-end property in upper Ajijic to the more affluent Mexican community, here and in Guadalajara?

My suggestion would be Hernandez Realty. The same owner has combined his International Realty office on Colon to their office next to Walmart. They have about 16 Realtors.

The other RE agency would be Ajijic RE. I have heard that Raul Gonzalez has Mexicans in GDL that he markets to.
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Post by Mainecoons Tue Jul 24, 2012 3:30 pm

I'd also consider pricing the property in Pesos if you are hoping to find a Mexican buyer.

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Post by little italy Tue Jul 24, 2012 3:31 pm

International Realty...Noe for agent.

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Post by johninajijic Tue Jul 24, 2012 3:33 pm

Mainecoons wrote:I'd also consider pricing the property in Pesos if you are hoping to find a Mexican buyer.


It must be priced in Pesos for advertising in any Mexican newspaper as mine has been.
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Post by Rosa Venus Tue Jul 24, 2012 5:06 pm

Talk to Jaime Niembro, who owns Ajijic Real Estate. He actually lives in Guadalajara, and commutes to Ajijic to run his business. He has tons of contacts in the city.
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Post by Jim W Tue Jul 24, 2012 5:20 pm

I'm going to give ALL IN 1 a shot. Justus Hauser, apparently has legal issues with most realtors @ lakeside, has offices here and GDL. Charges 5% and has a number of bilingual realtors.
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Post by johninajijic Tue Jul 24, 2012 5:24 pm

Jim W wrote:I'm going to give ALL IN 1 a shot. Justus Hauser, apparently has legal issues with most realtors @ lakeside, has offices here and GDL. Charges 5% and has a number of bilingual realtors.

He was the first Realtor I interviewed. He has an abrasive personality and started out on the wrong foot. Plus he cannot list in MLS. IMO, Hernandez Realty and Ajijic RE are the two best. Noe at Hernandez and Raul Gonzalez at Ajijic RE.
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Post by Jim W Tue Jul 24, 2012 5:29 pm

John, don't disagree about the MLS issue, my current realtor brought that up, I looked him in the eye, and asked, so I might get fewer than the 2 showings over 6 months thru your company......LMAO
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Post by johninajijic Tue Jul 24, 2012 5:33 pm

Jim W wrote:John, don't disagree about the MLS issue, my current realtor brought that up, I looked him in the eye, and asked, so I might get fewer than the 2 showings over 6 months thru your company......LMAO

JimW - Don't get discouraged altho easy to do. Not many people looking and I think the ones that are are "looky loos". How many showings have you had in 6 months?

Most of the houses selling are below $ 250 K. About 4 sold in El Dorado condo above mid $ 450, one at $ 760. Several sold in Chula Vista Norte, one at $ 500 and others at $ 400's. Not a great location. A few sold in Raquet Club.
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Post by Jim W Tue Jul 24, 2012 5:39 pm

TWO..showings....not a big deal though, probably going to do short term rental during snowbird season here @ $800- $900 USD for 3 months .....Dec thru Feb, while we spend time NOB with kids n grand kids. John, sure you agree....a steal for prime time, but references must be perfecto
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Post by MexicoPete Tue Jul 24, 2012 6:03 pm

johninajijic wrote:
Jim W wrote:John, don't disagree about the MLS issue, my current realtor brought that up, I looked him in the eye, and asked, so I might get fewer than the 2 showings over 6 months thru your company......LMAO

JimW - Don't get discouraged altho easy to do. Not many people looking and I think the ones that are are "looky loos". How many showings have you had in 6 months?

Most of the houses selling are below $ 250 K. About 4 sold in El Dorado condo above mid $ 450, one at $ 760. Several sold in Chula Vista Norte, one at $ 500 and others at $ 400's. Not a great location. A few sold in Raquet Club.

Good points John and if you lower your asking price to just over $300,000 and accept nothing lower than say $295,000, you will able to sell your house too. You have a nice home in a nice neighborhood, with a nice view between Ajijic and the Joco municipality border that is far enough away from Ajijic, not to be disturbed by the Ajijic fireworks during festivals.
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Post by johninajijic Tue Jul 24, 2012 6:53 pm

MexicoPete wrote:
johninajijic wrote:
Jim W wrote:John, don't disagree about the MLS issue, my current realtor brought that up, I looked him in the eye, and asked, so I might get fewer than the 2 showings over 6 months thru your company......LMAO

JimW - Don't get discouraged altho easy to do. Not many people looking and I think the ones that are are "looky loos". How many showings have you had in 6 months?

Most of the houses selling are below $ 250 K. About 4 sold in El Dorado condo above mid $ 450, one at $ 760. Several sold in Chula Vista Norte, one at $ 500 and others at $ 400's. Not a great location. A few sold in Raquet Club.

Good points John and if you lower your asking price to just over $300,000 and accept nothing lower than say $295,000, you will able to sell your house too. You have a nice home in a nice neighborhood, with a nice view between Ajijic and the Joco municipality border that is far enough away from Ajijic, not to be disturbed by the Ajijic fireworks during festivals.

Pete, you are not a RE agent and it's obvious you know absolutely nothing about Los Arroyos Sur. You cannot buy any house here for what you are talking about. This is not Los Sabinos with inferior small houses without garages and pools or the other crappy houses in Ajijic. Only one house sold here recemtly for $ 380 K without a pool or Casita overlooking farm land which can be built on at any time. That was a distressed sale. Further you or anyone else cannot build this house new for that. Did you forget that I have a Casita and am in the "best" managed Gated Community with the lowest fees that haven't increased in 8 years? All the other houses sold as resales from a low of $ 400 K to $ 539 K. Most in the high $ 400's.

Come over this weekend for a look.
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Post by Big Daddy Mexico Tue Jul 24, 2012 6:57 pm

little italy wrote:International Realty...Noe for agent.

Just heard International nolonger exists. Manuel Hernandez apparently closed the doors and I heard most Realtors went to other places than Hernandez Realty.

Just a Rumour though, but did hear it from 2 other Broker owners.

FYI Surte
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Post by Jim W Tue Jul 24, 2012 7:04 pm

Can't figure this out? There are more real estate wanna bee sales agents than buyers.
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Post by hockables Tue Jul 24, 2012 8:04 pm

Jim W wrote:Can't figure this out? There are more real estate wanna bee sales agents than buyers.

Jim, if I sell yer house for ya.... how much are you willing ta pay me? drunk
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Post by Jim W Tue Jul 24, 2012 8:27 pm

200,000 pesos plus all the beer you can drink in a week....assuming no realtor and it is a short week Beer LMAO....by the way no smokes in 40 days, no Tequila in 36.....going to church tomorrow........It's getting boring around here.
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Post by Flamingo Tue Jul 24, 2012 8:48 pm

International RE's Website is still functioning. That's often a way to tell if they're still around. I think it was Casa Mexico Real Estate that closed
http://www.ireajijic.com/
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Post by Big Daddy Mexico Tue Jul 24, 2012 8:50 pm

Flamingo wrote:International RE's Website is still functioning. That's often a way to tell if they're still around. I think it was Casa Mexico Real Estate that closed
http://www.ireajijic.com/

Nope, you are wrong. Website works for both places, doesn't mean they are open. Brokers from the board are never wrong. LOL

Casa Mexico clsed weeks ago. International is new news.
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Post by Grizzy Tue Jul 24, 2012 11:05 pm

I received an email from a realtor today who used to be with International, they advised me that International Realty has closed.

The rental dept's of Hernandez and IR were moved into the same office a few weeks ago so I suppose this was in the works for a while.
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Post by johninajijic Tue Jul 24, 2012 11:41 pm

Big Daddy Mexico wrote:
little italy wrote:International Realty...Noe for agent.

Just heard International nolonger exists. Manuel Hernandez apparently closed the doors and I heard most Realtors went to other places than Hernandez Realty.

Just a Rumour though, but did hear it from 2 other Broker owners.

FYI Surte

Fact: The owner of International Realty combined their office with Hernandez Realty near Walmart due to the economy. They are both owned by same person. I did hear that 2 of their Realtors joined Eager Realty.
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Post by Big Daddy Mexico Tue Jul 24, 2012 11:51 pm

johninajijic wrote:
Big Daddy Mexico wrote:
little italy wrote:International Realty...Noe for agent.

Just heard International nolonger exists. Manuel Hernandez apparently closed the doors and I heard most Realtors went to other places than Hernandez Realty.

Just a Rumour though, but did hear it from 2 other Broker owners.

FYI Surte

Fact: The owner of International Realty combined their office with Hernandez Realty near Walmart due to the economy. They are both owned by same person. I did hear that 2 of their Realtors joined Eager Realty.

Thanks for confirming what I already said. Beacause it was not in the news paper, I clearly said it was a rumour. But now that you said it was fact, we can all believe it as the truth. Thanks John.
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Post by Mainecoons Wed Jul 25, 2012 9:50 am

Big Daddy Mexico wrote:
little italy wrote:International Realty...Noe for agent.

Just heard International nolonger exists. Manuel Hernandez apparently closed the doors and I heard most Realtors went to other places than Hernandez Realty.

Just a Rumour though, but did hear it from 2 other Broker owners.

FYI Surte

You are correct. I got it direct from one of their agents who moved over to Eager.

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Post by Malaya Sun Jul 29, 2012 2:36 pm

Jim W wrote:I'm going to give ALL IN 1 a shot. Justus Hauser, apparently has legal issues with most realtors @ lakeside, has offices here and GDL. Charges 5% and has a number of bilingual realtors.

Actually it's the other way around. He's one of the few that doesn't have legal issues.

All the realtors who acted as a monopoly and refused to lower commissions where found guilty of "something" and with their last appeal they lost. Fines are in the millions which means we're going to see a lot of them close and maybe change names or change hands to try and avoid the fines.

Also Hacienda is looking at all real estate brokers here because of the ratio of gringo workers to Mexican. I think it has to be 10 - 1 and what the real estate offices have been doing is counting the maids and gardeners as employees so they could have more gringo agents.

Another no no and Hacienda is going to be cracking down.

Justus on the other hand was thrown out of GIL because he refused to be part of their practices. They shunned him because of that and made life as difficult as possible for him. But, he stuck to his guns and lowered his rate to 5% instead of the 7% others were charging.

He's the only one here that I know of that is not part of the monopoly charges that all the others face and he'll also have no problems with Hacienda. Also, his Mexican workers are bilingual and he is fully fluent in Spanish and has offices all over Jalisco.

John if you found him abrasive then you did something to put him in that mood. He's as nice as they come, very helpful and sells a LOT of homes to Mexicans.

Any house here will sell if it is priced correctly and will sell quickly. Unfortunately too many are going to lose money on their homes and can't face that possibility so refuse to lower their prices and then wonder why their home won't sell.

So, out of all the realtors here, Justus would be my FIRST stop. He's one of the honest ones around here.

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Post by Jim W Sun Jul 29, 2012 7:39 pm

Malaya wrote:
Jim W wrote:I'm going to give ALL IN 1 a shot. Justus Hauser, apparently has legal issues with most realtors @ lakeside, has offices here and GDL. Charges 5% and has a number of bilingual realtors.

Actually it's the other way around. He's one of the few that doesn't have legal issues.

All the realtors who acted as a monopoly and refused to lower commissions where found guilty of "something" and with their last appeal they lost. Fines are in the millions which means we're going to see a lot of them close and maybe change names or change hands to try and avoid the fines.

Also Hacienda is looking at all real estate brokers here because of the ratio of gringo workers to Mexican. I think it has to be 10 - 1 and what the real estate offices have been doing is counting the maids and gardeners as employees so they could have more gringo agents.

Another no no and Hacienda is going to be cracking down.

Justus on the other hand was thrown out of GIL because he refused to be part of their practices. They shunned him because of that and made life as difficult as possible for him. But, he stuck to his guns and lowered his rate to 5% instead of the 7% others were charging.

He's the only one here that I know of that is not part of the monopoly charges that all the others face and he'll also have no problems with Hacienda. Also, his Mexican workers are bilingual and he is fully fluent in Spanish and has offices all over Jalisco.

John if you found him abrasive then you did something to put him in that mood. He's as nice as they come, very helpful and sells a LOT of homes to Mexicans.

Any house here will sell if it is priced correctly and will sell quickly. Unfortunately too many are going to lose money on their homes and can't face that possibility so refuse to lower their prices and then wonder why their home won't sell.

So, out of all the realtors here, Justus would be my FIRST stop. He's one of the honest ones around here.



Malaya, Refreshing read. After meeting Justus and his sales staff, I found his staff was made up of primarily bilingual Mexican sales reps. During our prelisting meeting, I expressed my feelings regarding 16% IVA I must pay on his companies commission. He explained this is Federal law. At any rate, I find Justus to be honest as to my home value in this market.......unlike the preceeding listing agent....and have reduced my price accordingly, and have included a 25,000 pesos selling bonus for the agent that sells my home. cheers
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