The 'Did You Know' Thread
Page 1 of 1
The 'Did You Know' Thread
Listerine was invented in the 19th century as powerful surgical antiseptic. It was later sold, in a very distilled form, as both a floor cleaner and a cure for gonorrhea. But it was not a runaway success until the 1920s, when it was pitched as a solution to "chronic halitosis", the faux medical term that the Listerine advertising group created in 1921 to describe bad breath. By creating a "medical condition" for which consumers now felt they needed a cure, Listerine created the market for their mouthwash. Until that time, bad breath was not conventionally considered a catastrophe, but Listerine's ad campaign changed that. As the advertising scholar James B. Twitchell writes, "Listerine did not make mouthwash as much as it made halitosis." Listerine's new ads featured forlorn young women and men, eager for marriage but turned off by their mate's rotten breath. "Can I be happy with him in spite of that?" one maiden asked herself. In just seven years, the company's revenues rose from $115,000 to more than $8 million.
Source:wikipedia
Source:wikipedia
espíritu del lago- Share Holder
- Posts : 4530
Join date : 2010-04-05
Humor : Sarcastic
Similar topics
» For the ladies...Maid Service-am I expecting too much?-My maid woes.
» Could we have this thread here?
» NEED THREAD
» GAS AVAILABLE NOW ~ thread
» Missing thread on TOB
» Could we have this thread here?
» NEED THREAD
» GAS AVAILABLE NOW ~ thread
» Missing thread on TOB
Page 1 of 1
Permissions in this forum:
You cannot reply to topics in this forum